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Celebrating Excellence in Digital Innovation

Future Product Days Awards 2025

This is your opportunity to showcase ideas, solutions, and hard work, gain recognition, and connect with others who share your passion for shaping the digital future. This year, the Conference will honour innovation frontrunners in three categories:
AI, UX Design and Digital Startups

An Icon of talking-bubble, representing inspirational talks

AI-X Award 2025

Honouring the digital product that most compellingly makes use of Artificial Intelligence.

An Icon of a pencil, representing deep-learning workshops

UX Nordic Award 2025

An international prize for a digital solution that best puts the user in focus.

An Icon of a Plus, representing Addon Sessions

Ignis Award 2025

Shines a spotlight on digital startups from Europe that drive  advancements in the digital world.

All Awards

The Jury

Our jury is composed of professionals and thought leaders, bringing a wealth of experience and expertise. Their diverse backgrounds enable them to evaluate and celebrate the most outstanding contributions submitted.

Senior UX Designer
Berlingske Media
Torben Andersen
Nordic Executive Director
Valtech
Helle Jensen
Lead Experience Designer
Verizon Connect
Francesca Chiti
Design Consultant
Foxtrot Tango
Frederikke Tholander
Founder
publyc
Leon Sandner
Creative Director
KOLLAB
Julie Ravn-Nielsen
Founder & CEO
Westwerk
Dominik Knipprath
Founder / Digital Sustainability Trailblazer & Keynote Speaker
SUX Network
Thorsten Jonas
Design Principal, Ethical AI Practices
IBM
Milena Pribić
Designer & International Speaker
Vipps MobilePay
Peter Gregersen
Principal Product Designer
Zalando
Şeyda Ülgen
CX Director
Impact
Elin Linding Jørgensen
Senior UX/UI Consultant
twoday
Carsten Eliasen
UX Designer
Vestas
Dafne Cipriani
Senior Product UX Designer
Ikea
Adam Voigt
UX & Business Consultant
Vertica
Palma Line Schjermer Møller
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Join the Race for the Awards

Submissions now open!

You can join the race for any of the Future Product Days Awards on behalf of your company and team. Participation this year is free and the winners will be announced during the Future Product Days Award Show in Copenhagen on 24 September.

Nominate your Solution
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For AI driven Products

AI-X Award 2025

The AI-X Award celebrates the digital product that most compellingly and effectively integrates Artificial Intelligence.

Award Criteria

This award celebrates solutions that push the boundaries of AI technology, showcasing its ability to create smarter, more efficient, and transformative experiences. Whether it’s revolutionizing user interactions, automating complex processes, or solving critical challenges, the AI-X Award recognizes products that set new standards for how AI can shape the digital landscape.

Participation is open for companies worldwide. Evaluation is based on three equally weighted criteria:

User Value and Reliability

How effectively the solution delivers value and maintains trustworthiness

Ethical and Social Responsibility

How responsibly AI is applied to address societal and ethical considerations

Degree of Innovation

The originality and forward-thinking application of AI within the product

Timeline

Last chance for Submissions!

This is your moment! Submissions for the award open —don’t miss your chance to shine! The deadline is 6 June at midnight.

Sign up for the award
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Finalist Announcements

The three finalists will be officially announced, highlighting those who have made it to the final stage of consideration.

Announcement of Winners

The grand finale is where it all comes together—an unforgettable evening at Future Products Days featuring the awarding of statuettes across all categories. All finalists will receive one free ticket for the Award Evening and Conference.

AI-X Award Jury

The Jury

Companies or individuals closely affiliated with Jury Members are not allowed to participate.

Past Winners

Hall Of Fame

The 2024 Award was handed over in Hamburg last year.

a11y-ai AI-X Award 2024 Winner

Winner 2024

Denkwerk, Germany "Ally-AI"

For Digital Design and UX Projects

UX Nordic Award 2025

The UX Nordic Award honors the digital solution that places the user at the center of its design and experience all the way from the initial studies to the final solution. The Award is sponsored by the e-commerce agency Vertica.

Award Criteria

From initial research to the finalized solution, this award honors projects that demonstrate a deep understanding of user needs and deliver seamless, impactful experiences.

Participation is open for companies and UX teams worldwide. Anyone can nominate their UX project. Evaluation is based on three equally weighted criteria:

Process and Method

How was the project approached, and which methods ensured user-centeret design

Solution

Does the final product address the user’s needs in an innovative and effective way

Results

The measurable impact and value the solution delivers to users

Timeline

Last chance for Submissions!

This is your moment! Submissions for the UX Nordic Award open —don’t miss your chance to shine! The deadline is 6 June at midnight.

Sign up for the award
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Finalist Announcements

The three finalists will be officially announced, highlighting those who have made it to the final stage of consideration.

Announcement of Winners

The grand finale is where it all comes together—an unforgettable evening at Future Products Days featuring the awarding of statuettes across all categories. All finalists will receive one free ticket for the Award Evening and Conference.

UX Nordic Award Jury

The Jury

Companies or individuals closely affiliated with Jury Members are not allowed to participate.

Past Winners

Hall Of Fame

The 2024 UX Nordic Award was handed over by Jared Spool.

greenStruct UX Nordic Award Winner 2024

Winner 2024

PPCD, Denmark "Greenstruct"

storebrand UX Nordic Award Winner 2023

Winner 2023

Storebrand, Norway "Storebrand Bedriftsveilederen"

For European Startups

Ignis Award 2025

The Ignis Award is a European Award celebrating the most innovative and impactful digital startup projects across industries.

This is the very first year we are awarding the Ignis Award. That means the winner will forever hold the title of being the first-ever recipient, setting the benchmark for all future competitors. This is your chance to make history!

Award Criteria

From productivity and e-commerce to health care and finance - all branches are allowed as long as the digital product pushes boundaries and shines with innovation and out-of-the-box thinking.

Participation is open for startup companies based in Europe and that are founded after 1 January 2023. Evaluation is based on three equally weighted criteria:

Innovation

How unique and forward-thinking is the project in its approach, use of technology, or design?

Impact and Value Creation

What measurable impact does the project deliver, and how does it create value for users, markets, or industries?

Execution

How effectively is the project implemented, and does it demonstrate potential for growth and long-term success?

Timeline

Last chance for Submissions!

This is your moment! Submissions for the Ignis Award open —don’t miss your chance to shine! The deadline is 6 June at midnight.

Sign up for the award
->

Finalist Announcements

The three finalists will be officially announced, highlighting those who have made it to the final stage of consideration.

Announcement of Winners

The grand finale is where it all comes together—an unforgettable evening at Future Products Days featuring the awarding of statuettes across all categories. All finalists will receive one free ticket for the Award Evening and Conference.

Ignis Award Jury

The Jury

Companies or individuals closely affiliated with Jury Members are not allowed to participate.

Participate now

Ready to submit your work to the jury?

FAQ

Frequently Asked Questions

01

What should I submit?

After the registration you'll receive the link to the form to submit your nomination. Here is an overview of what you need to submit to join the race:

UX Nordic Award + AI-X Award

  • A name for the solution
  • Description of the solution – A written description of the solution. Shortly describe what the solution does, what problem it solves and how it stands out with respect to the mentioned criteria. (max. 1.500 words).
  • Description of the process/method – A written description of the considerations and methods used when developing the solution. (max. 500 words).
  • Link to a one-minute video presentation – Try as best as you can to give the jury an idea how the solution works in a short video. The video must not exceed 60 seconds. The quality of the video is not a criteria for the selection process.
  • A representative picture of the solution and the company logo or a visual. – To be used on social media in case you make it to the final. Use a common format like jpg, png or webp.
  • You can also send appendices – It should be no more than 5 pages, keep it visual.
  • Your company
  • A contact person

Ignis Award

  • Name of the startup or project
  • Description of the solution that your startup has developed – A written description of the solution. Shortly describe what the solution does, what problem it solves and how it stands out with respect to the mentioned criteria. You can also describe multiple products or solutions. (max. 1.500 words).
  • Description of the start-up vision – A written description of your values and visions for the upcoming years. (max. 1.500 words).
  • Link to a one-minute video presentation – Try as best as you can to give the jury an idea how the solution works in a short video. The video must not exceed 60 seconds. The quality of the video is not a criteria for the selection process. If you have multiple products, choose the one that you find most innovative and present only this one in the video.
  • A representative picture of the solution and the company logo or a visual. – To be used on social media in case you make it to the final. Use a common format like jpg, png or webp.
  • You can also send appendices – It should be no more than 5 pages, keep it visual.
  • Your company and it's founding year
  • A contact person

02

When should I submit?

The submission period is from 10 March to 6 June 2025.

03

Who can submit?

The admissions are open to companies who have created a digital solution that meet the criteria of the specific Award. The Ignis Award is the only one restricted to companies from Europe.

Criteria for the UX Nordic Award 2025

  • You apply as a company or a design team of a company.
  • Your company was the main part in designing and creating the digital solution that you are about to nominate.
  • Your company is not affiliated with any of the Jury members of the UX Nordic Award 2025.

Criteria for the AI-X Award 2025

  • AI is a substantial part of the solution.
  • Your company was the main part in designing and creating the digital solution that you are about to nominate.
  • Your company is still owner of the solution.
  • Your company is not affiliated with any of the of the 2025 AI-X Award's jury members.  

Criteria for the Ignis Award 2025

  • The company has been founded after 1 January 2023.
  • The company is registered in a European country.
  • The company is marketing a digital product where the main part of the development has been done in-house.
  • The company is not affiliated with any of the 2025 Ignis Award's Jury members.
04

How do I submit?

Click here to register and get the links to submit your nomination. It is possible to nominate your solution for several awards but separate nomination material must be submitted.

Use this form to participate

After registration, we'll send you the link to submit your application.

LL@westwerk.dk
+45 24 91 66 93

Disclaimer
By submitting an entry, participants acknowledge and accept the jury’s evaluation process and decisions as final. Once the deliberation process has begun, participants cannot withdraw their submissions or contest the outcome.
Thank you! Your submission has been received! We'll get back to you as soon as we can!
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