Valentina Marques da Rosa is a psychologist and holds a Ph.D. in Industrial Engineering from the Federal University of Rio Grande do Sul (UFRGS, Brazil), a Master’s in Strategic Design from Unisinos (Brazil), and an MA in Fashion from Ryerson University (Canada). She is an experienced UX researcher with a strong background in strategic design, focusing on improving user experiences across products, services, and websites. Valentina specializes in conducting qualitative and quantitative studies, leading co-design workshops, interviewing stakeholders, running usability tests, and delivering actionable insights. More about her academic research can be found at ResearchGate.