As a UX Lead, Vitaly has been working with mid-size and large organizations for over 19 years, helping to improve the UX of complex systems, accessibility, performance, and the design of digital experiences. His experience includes collaborations with the European Parliament, OTTO, Zalando, Marc O’Polo, Axel Springer SE, and REWE Digital, among many others. He is also the founder and editor-in-chief of SmashingMag, a popular online magazine and platform for designers and developers. In this role, he curates and organizes friendly and inclusive conferences, such as SmashingConfs, and runs video courses and live UX training, including Smart Interface Design Patterns. Passionate about writing, speaking, running workshops, and sharing his knowledge on UX, he thrives on tackling complex UX challenges, navigating intricate processes, and working with difficult stakeholders. His goal is to design digital experiences that people can easily understand and connect with.