Anja is Head of UX and Product Design in Universal Robots. Anja is an Inspirational Thought Leader with a practical approach who frequently speaks at events to share her great passion to build great design and great user experiences. Anja has build a UX and Product Design focus in an engineer driven organization and will share ideas and structures for how to build a great collaboration. A central piece is the overall customer journey and continuously generating insights to be a datadriven organization.