Palma is a passionate UX designer at Vertica, a leading consultancy, where she creates intuitive, user-centric digital experiences across industries. She specializes in gathering user insights, identifying underlying needs, and translating them into seamless interface concepts. Thriving in a fast-paced environment with multiple stakeholders, Palma takes a pragmatic approach to design—balancing creativity with feasibility to deliver impactful solutions. She excels at aligning business goals with user needs, ensuring every decision is both strategic and actionable. Her work is driven by a deep understanding of user behavior, a keen eye for detail, and a commitment to making digital experiences more accessible and engaging.