About this Session
This workshop requires prior registration. Registration will open approx. four weeks prior to the conference. Every product development starts with an idea. However, an idea alone does not make a product, nor does it define the critical dimensions of a successful user experience. Therefore, it is important to structure this idea from the beginning and transform it into a vision with the key stakeholders in the development, sales, and installation process. The challenge is to involve everyone, define the key questions and goals, and still be inspiring and creative. How this can be achieved is demonstrated through our method for designing and conducting a UX Product Vision Workshop. The results are visually represented value propositions that sharpen the product outcome in its relevance and create a shared understanding of the project development goals.
