User Experience
AI

Why Users Can’t Find Your AI Features – And How to Fix It

Revealing the hidden obstacles between your AI features and user adoption

Topic World
User Experience
Date & Location
25 Sep
10:45 - 11:15
Main Stage
Language
English

About this Session

The #1 reason people don’t use AI features in products is because they don’t offer any real value. But even when an AI feature does offer value, user adoption tends to be low. This session reveals the surprising findings from Nielsen Norman Group's recent research, including a detailed examination of Amazon's AI features. Learn how established mental models create barriers to discovery, and practical design techniques to overcome these challenges. Kate will provide evidence-based guidance for making your AI features visible, understandable, and valuable.

Your speaker(s)

Kate Moran
VP of Research & Content
Kate Moran
Nielsen Norman Group

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