About this Session
You have data—tons of it. Clicks, drop-offs, heatmaps. But if users aren’t converting, engaging, or adopting key features, none of it tells you why.
And you can’t just ask users—because people don’t know why they do what they do. Behavior is often shaped by forces they don’t see.
So, what if you had X-ray vision for the user’s mind—seeing the invisible forces shaping every choice?
- Why do users abandon at the last step—even when they want to finish?
- Why do users say they want one thing but act completely differently?
- Why do some products take off while others flop?
Behavioral science reveals what traditional UX and product design miss: the subconscious biases and friction points that make or break your product’s success.
In this talk, you’ll learn the psychology of decision-making—so you can design experiences that are seamless, engaging, and effective.
If you work in UX, product, or design, this isn’t just another method. It’s a superpower.
